I was certain right away that I wanted a career in marketing. My early years were spent studying this persuasive art’s challenging curves, perilous dangers, and exhilarating delights. I’ve come a long way to realise that my devotion to this craft has culminated in a life sentence for me. The marketing switch is constantly on. The entire planet would be in disarray, but a marketing mind would focus on the positive and find an opportunity for so-and-so. Crisis? To whom? You wonder, “Why are things this way?” Simple: marketers are obsessed with their brands – they live for them, shamelessly so.

An unexpected thought or concept could suddenly interrupt a pleasant time with friends or family, requiring you to rapidly zone out and write it down there and then, lest it be lost forever (the horror!). At that point, it is clear that my group of family and friends are not impressed with me, as evidenced by the way that action alone often leads to other potential outcomes and methods, constituting the bare bones of a project plan. The wrath and disappointment of those who made special efforts to come to hang out with you cannot be soothed by any number of justifications or apologies.

In all honesty, no marketer or marketing scholar living today loves the agony of scrambling to recall an idea that only lived in their minds to the point where they even go so far as to inquire of the very persons they “shunned away” what they said or did at that specific time they had an epiphany!

Since I consume as much material as I produce, having fun is simply an opportunity to curate. By guaranteeing that various channels are accessible on our phones, whether, for writing or research, 4IR has further aided this commercial evil and taken time away from true human engagement. A very sad reality.

As a marketer, I am constantly trying to think of creative and memorable solutions to certain problems. I thrive on firing your imagination in the most engaging, creative, and concise way to communicate what my company or brand is all about.

Without a doubt, I enjoy what I do, which may be why it comes naturally, but I still need to learn how to unplug and appreciate the social connection.

Written by Mokgadi Monareng – Please assist a sister if you have any suggestions; I’d truly appreciate it!