What you need to know about Social networking at the workplace

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Technology has changed the way people communicate with each other, how they stay abreast of developments and share information and how they do business.

Social networking platforms like Facebook, MySpace, Twitter and Linkedin have grown phenomenally and many employees maintain an almost permanent online presence. It is easy to spend hours checking and updating internet accounts. When one considers the fact that access to the workplace internet facilities also allows employees to indulge in non-work related browsing, it is easy to see why employers may be hesitant to grant unrestricted right of access to their workplace internet facilities.

Irresponsible use of the workplace internet by employees can dramatically reduce their productivity. In addition, the sharing of data like video files uses up large amounts of bandwidth which compromises the efficiency of the system for business purposes. Further there is an increased threat of infiltration by viruses or malware. When employees make inappropriate comments or spread offensive material via the internet, the employer may even find itself liable in terms of civil or criminal law.

On the other hand, it is undeniable that there are unprecedented advantages to be obtained from allowing employees access to the internet and even social networking platforms while at work. Also employees have rights to privacy which must be respected, and many have an expectation of access to the internet as a workplace perk.

It is thus crucial that employers know how to balance the needs, rights and interests of the business as well as those of the employees.

Discussions around social networking at the workplace will be canvassed in detail at this year’s 28th Annual Labour Law Conference, taking place at the Sandton Convention Centre in Johannesburg from 4 to 6 August 2015.

This annual conference is jointly facilitated by the Institute of Development and Labour Law at the University of Cape Town, the Centre for Applied Legal Studies at the University of Witwatersrand and the School of Law at the University of KwaZulu-Natal, in partnership with LexisNexis South Africa.

The Annual Labour Law Conference provides the opportunity for trade unions, government officials, HR managers, labour practitioners, lawyers and business leaders to keep abreast of latest trends and hot issues in the labour market and to participate in debate to resolve some of the current employment challenges.

By Nicci Whitear-Nel (BA LLB) – Senior Lecturer – School of Law, the University of KwaZulu-Natal

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