Huawei’s newest nova series, which was launched at The Galleria in Sandton today, raises the smartphone experience with a bold design, advanced camera capabilities and productivity-boosting features. The Huawei nova series specifically targets the African youth by bringing them not one but two spectacular devices that are price conscious, stylish and socially on-par with what is out there right now. These two devices are the HUAWEI nova 8 and HUAWEI nova Y60.
“Gen-Z pride themselves on being the most digitally connected generation that keeps getting better and better. They prefer bite-sized video content and are not about to start compromising now; that’s why Huawei has tailored two smartphones just for them that meet their needs,” says Justin Sun, General Manager of Huawei Consumer Business Group South Africa.
Huawei also announced its collaboration with sneaker brand Bathu and another exciting Huawei Joburg Day with 947 collab, for their event in October.“African youth are all about fashion and music, so these two collaborations are important for the nova series; we are very excited about the future,”explains Sun. “Bathu is uniquely African, and speaks to Gen Zers who value fashion and style, while Huawei Joburg Day with 947 has been entertaining this country’s youth with the best local musical talent for many years now.”
“Bathu is synonymous with the colourful South African spirit and has evolved beyond our imagined vision: cutting across ages, professions and places to resonate with any and everyone who appreciates innovation. We are thrilled to collaborate with the formidable Huawei nova 8 and Huawei nova Y60 series that heed the call to giving our consumers the ultimate style experience, in order to expand our reach as a brand,” says Theo Baloyi, the Founder and CEO of Bathu Sneakers.
“947 is home to the best music, top artists and the biggest personalities. For the second time this year, Huawei Joburg Day returns. It’s just fitting that HUAWEI nova inspires the October edition of Huawei Joburg Day as the event becomes more engrained in youth and lifestyle culture through a fusion of fashion, design and music. This edition of Huawei Joburg Day forms part of 947’s popular Big September campaign, so listen to 947 over the next couple of weeks as we announce the exciting new artist line-up and big giveaways inspired by HUAWEI nova,” says Thando Makhunga, 947 Station Manager.
Introducing the HUAWEI nova 8
The HUAWEI nova 8 comes in a spectacular Blush Gold colour. It features a thin and light body that weighs only 169 g. From the back, the universe-inspired Nebular Camera System sits elegantly on the exquisite glass panel, giving the device a unique and highly recognisable look.
The display on the HUAWEI nova 8 can render up to 1.07 billion colours, which allows the display to show smoother gradients and more realistic content in vivid colours. So, if you’re going to be spending hours on end watching Youtube videos, streaming video content or playing games, you’re guaranteed the best time because the quality will enhance your viewing pleasure even more.
Capture all the best angles
The HUAWEI nova 8 is equipped with a 64MP high resolution rear camera that lets you take vividly sharp photos. Using incredible 4-in-1 light fusion technology, it can capture more detail in crystal-clear quality whether during the day or at night. When taking photos at night, HUAWEI nova 8 Super Night Mode makes sure that you still capture your best angles ever. It makes your photos sharp, bright, and ready to share thanks to AI technology and the 120° Ultra-Wide Angle Camera. The Main Camera and Ultra-Wide Angle Camera on the back of the HUAWEI nova 8 work together to enable Dual-View Video. And, if you love selfies, the 32MP front camera snaps hi-res selfies which will make you the talk of the town among your social circles, because who doesn’t love a good selfie?
Super charge battery
The 66W HUAWEI SuperCharge support saves users the trouble of charging the device frequently, especially during games and movies. It can be charged to 60% in just 15 minutes and 100% in 35 minutes. In the time it takes to have a quick shower and breakfast, users can have the phone fully charged and ready to go.
Super smart cameras
If you are passionate about taking stunning pictures and sharing them on social media, then the HUAWEI nova Y60 will impress you. The HUAWEI nova Y60 comes with a solid AI Triple Camera, allowing users to capture clearer photos of everyday moments with ease. The 13MP Main Camera has an f/1.8 large aperture.
Even at night or in low-light conditions, the built-in noise reduction processes make photos look bright and clear. The 120° Ultra-Wide Angle Camera allows users to include more people in a group photo, while the Depth Camera creates a blurred background effect to make the subject stand out. The 8MP front camera and built-in AI Beauty algorithm offers customised beautifying effects, making the HUAWEI nova Y60 a great selfie phone. With a 6.6″ HUAWEI FullView Display, the new nova series gives users an immersive multimedia experience. Covered with a simple yet trendy hood, the HUAWEI nova Y60 is available in two classic colourways – Crush Green and Midnight Black.
More social media time thanks to longer battery life
Equipped with a 5000mAh large battery and Huawei’s power-saving AI Algorithms, the HUAWEI nova Y60 lets users explore as much of what they love on their phone throughout the day. Coupled with Ultra Power Saving mode, the smartphone can last longer even when the battery level is low, which is a welcome relief, especially if you’re on the go and rely heavily on your device.