3 Essential skills for a successful career in marketing


Marketing is one of the most popular career options available to graduates. For this reason, you’ll need to be ahead of your competitors with regards to wanted skills. If you’ve acquired a good mix of both technical and soft skills, together with determination, you are well on the way to having a successful marketing career. However, because marketing is a field that’s constantly evolving, you need to stay up to date with the top skills recruiters are looking for. Here are 3 key skills that will benefit you for a successful career in marketing:

Writing skills

Many marketing professionals undervalue the importance of writing, but nowadays copywriting is one of the essential skills marketers can have. Marketers need to have good writing skills not only because of the huge amount of internal communication that they must handle inside of their company but more importantly because almost every marketing campaign requires copywriting. From emails to ad copy, to landing pages, the ability to write well is a skill in high demand that can set you apart from other marketers who are not as highly skilled in writing.

Search Engine Optimisation (SEO)

It’s becoming more common for traditional marketing and PR roles to require SEO knowledge and skills, so if you’re going for a marketing career it’s important to familiarise yourself with SEO. Learning about SEO isn’t as complicated as it may sound. If you can’t afford to take a short course, the internet has a huge wealth of information on SEO. Find out about PR and SEO working together in content marketing by checking out the blogs of companies like The Media Image who are experts in the field.

Basic HTML or CSS

Some basic knowledge of HTML or CSS is becoming a basic requirement for marketers today. You don’t need to be an expert – that’s for developers, however, you should have at least a little understanding of HTML or CSS, as you may need to tweak your marketing content or correct some simple styling issues on your company’s website. So, if you’re looking for a head-start in your marketing career or to stay on top of your game, adding these three skills to your resume will keep you ahead of other marketers.

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